Does RedTower signify anything?
Well…I get asked this question a lot and it’s not really the answer that people are expecting.
It’s a statement towards design and all it represents. A big part of interpreting the design brief that I get from you is being able to step away and see the bigger picture.
It’s easy to get distracted by what the design brief says and focus on producing a partial visual representation of a logo, website, company profile or advert. As a designer it’s important to climb up to the tallest tower and get a clear picture of what you need, what your competitors are doing, and how I can accommodate you and improve on your competitor’s efforts to deliver a design that generates leads for you.
After all, design is not about me, it’s not really about you either, it’s about the consumer and convincing them to do business with you.
…so why red?
It’s just a great colour!
What does RedTower signify?
Well…I get asked this question a lot and it’s not really the answer that people are expecting.
It’s a statement towards design and all it represents. A big part of interpreting the design brief that I get from you is being able to step away and see the bigger picture.
It’s easy to get distracted by what the design brief says and focus on producing a partial visual representation of a logo, website, company profile or advert. As a designer it’s important to climb up to the tallest tower and get a clear picture of what you need, what your competitors are doing, and how I can accommodate you and improve on your competitor’s efforts to deliver a design that generates leads for you.
After all, design is not about me, it’s not really about you either, it’s about the consumer and convincing them to do business with you.
…so why red?
It’s just a great colour!